Edit List

Synopsis and Treatment

Synopsis

Jasmine and I aim to create a doctor who music video, aimed for young adults to adults. Our content will include Garlecks and Cyber Clays for the bad monsters and two extra good monsters at the end. We are including monster in our video because looking at a doctor who episode, all of them, at least include one monster. The length of our production will be, maximum, of three minutes long. The genre that will be used is sci-fi as doctor who itself is a sci-fi programme.

We are including Tom Hazzle from the second year in Media to play the role of the doctor and myself and Jasmine are going to play the two nice aliens at the end of the video. Jasmine and I are also taking the role as director, producer and camera operator.

In our video our storyline is the doctor comes to earth starts to get chased by bad aliens then they get blown up then he goes to the bus station to talk to other aliens. Our target audience for the music video is anyone who likes Doctor Who really so it could range from children to adults.

Treatment

For the music video that Jasmine and I are going to make, will have, continued editing, to represent the action that we wish to convey in our video, with mostly clean edit shot in between shots. Most of the frames are going to range from MCU – ECU of the action. We are going to have balanced shots where we have the camera moving and when the camera stays still, we also are going to experiment with camera angles, where some of the shots we are going to have are going to have a high camera angle and some with a low camera angle.

We have four locations that we are going to film in. These locations are key as they will provide the middleground and the background for the shots. The prop we will use will not look like props, as they are being used for some of the action, but we are using play-dough for the cyber clays, a sonic screwdriver for the opening shot and garlic for the garlieks. We only have two costumes used in our music video and that is the doctor’s costume and the alien costumes which will give the feel of doctor who to the music video.

The only sound we are using for our video is going to the “Alien Nights” our song that we made, and we might add one sound effect to the video which is the explosion. Our target audience would be doctor who fans but it would be more aimed at young adults and adults as the music video is in the style of the old doctor who when it was first brought out, with a modern twist on it.

The lighting that we are going to include in our production will be a hard light casting a clear shadow. With most of the shots not lasting long, this will give it an action feel for the audience watching it. We will be using a Deep focus and play around with the lighting so that the main characters on the production are highlighted.

Pre Production Work

The Music Video

Alien Nights (Doctor Who) Music Video

One Day Lip-Sync Project

Me and Jasmine had to go out to record a music video for Abba – Dancing Queen. We had started this project by thinking of different indoor locations we could film in. We wanted it to be indoors because it was raining outside at the time we had to record. The first location that we had chosen was Tower Ramparts, which we got the first three shots of the video we would have got more shots but we had to go because we didn’t get permission to film there. So after that we decided to re-locate to Buttermarket which we shot the rest of the shots that we needed in order to make the complete video.

In recording we decided to split the share by performing the verses separately and then performing the chorus together. We then decided to record a bunch of out takes to fill in any spaces that essentially were going to be a black screen without it. It also gave us the ending of the video.

The element of using the tambourine was to tie the video in with the lyrics.

If I had to do this project again there is a lot that I would do different. Some of it is to get different angles in some of the shots. More variety of shot to use. Maybe add a black and white effect on some of the outtakes and if possible add a time bar to it to give them more of a rough feel on them. More locations used. Also I would stripe the tape making it easier in editing as Jasmine and I had a problem with the time code resetting itself and then getting the batch capturing wrong. So that’s what I would do differently.

Task 1 - Purpose of Music Videos

Music Videos are designed to promote the music of the artist without the artist being in that certain location. Music videos only started in the 60’s where all artists had to do was be recorded in front of a camera. It could be as simple as lip-syncing in front of the camera but the idea was that if an artist had to be in Sydney to promote their music, that they could send over the music video and remain the their comfy homes and not have to suffer jet lag. Also there was more of a convenience with a music video because not only would the artist be able to stay in their homes and often the sound was often better because there was no audience screams, which would often distort the sound that was produced (Sound over 0dB). It also gives a visual representation of the music, a specially as the music video industry started to boom in the early 80’s.

They promote both the music and artist because it reminds people of the song or is suppose to remind them and this can regularly lead them to going out and buying the single or LP/Album, which would bring in more money for the artist. In turn, if the artist video is played for a long period of time this could also extend the intake of money. This money would also help pay for initial cost of the video, then whatever is made after that would go to the artist as profit on their music.

Music videos, to start with, was on only played on TV until the popularity of the internet was created, that was when the start of video sites was born, once that had happened then that was the start people started to watch music on the internet but as soon as broadband came along more and more people started downloading music video onto their computers then later on it extended out to mobile phones and other handheld devices.

Another way to promote music videos is by including music in films which generally means that in the music video you will often find some clips off the film but that music just being in that certain film can often be brought because it reminds people of that particular part of that film i.e. one of my favourite films is Twilight and there is a scene where the vampires are playing basketball and the song behind that scene is Muse – Supermassive Black Hole and every time I hear that song it reminds me of that particular scene, therefore people will buy it because of that very reason.

We can see that music video promoting work because if you take a music video like Timbaland - Morning after Dark and read the quotes of the viewers you get quotes like "I love it! I have been looking for this song for ages." and "I love it...Can't stop hearing it" therefore if people like it, it encourages people to download/buy it.

Music Videos are an easy way for artist to make money but only if the audience members like the music and doesn't become bored with the video at one point or another. By creating a music video it helps the Artists music to be heard, this may make or break new Artists. As technology has moved on it becomes clear that more and more thought is being put into the music video, this means that the Artist and Producers are thinking whether they video should be a performance based video or should it be a story based video. A good example of a story based music video is 'Michael Jackson - Thriller' where the music video is being portrayed as a horror story. A good example of a performance based video is 'Muse - Resistance. Although there is a generally a pattern with the types of music and what music videos are made. The performance videos tend to be rock videos and the story based videos tend to be hip hop and pop. This pattern tends to be because of the audiences that they are appealing to. The target audience is what it comes down to really so if their target audience is teens you would make a video that they are in to at the moment, and by doing so it will encourage them to watch it, which in turn will make the artist profit.

Task 2 - Contemporary Music Video Research

Artist: OneRepublic

Song: Stop and Stare

Director: Anthony Mandler

Production: Winter 07/08

Release Date: 28^th January 2008

Budget: Unknown

In this video, it is shot in a small town somewhere in the USA. The place is very much naturally lit, with maybe a couple of extra lights used to make sure that it looks naturally lit. The only places that are not naturally lit are two motel rooms. There are no real props that are used most of the places that are used are already like that, although the few props there are, is the bell for the motel, the TV which later on in the video sets a light, the book with all the booking in it and that’s about it.

There are a variety shots that are given in this video ranging from WS to CUs with a lot of the shots either panning or zooming

The video has one special effect used and that would be the TV setting a light on set and also a post production effect is the car as it shows it stopping twice overlapping frames, one is going further than the other.

There are a few elements which link the visual to the lyrics, the obvious one is the lip syncing and the band playing in time to the music but also there is at 1.22 the lead singer has he’s back turned on the town as he sings “This town is cold and I think it’s sick of us” and at 1.29 again you see the lead singer moving as he sings “Time to make a move”. Another time is when you hear the chorus “Stop and Stare” there is a group of people all outside the motel all of them stop and then stare at the motel at 2.24 and then the last link to the lyrics, apart from the band playing and lip syncing, is “Something pull my focus out” where the lead singer in the car turns around to look at the pregnant women and that’s when he loses focus of the road.

The genre to this video is alternative, it has the band playing and probably has a deeper meaning to the video.

The video is meant to represent the band but I think that there is still more that could represent that band. I know the video is meant to represent the band because of the video below.

The video is a performance based video but I also think that somewhere in it is a story line like the lead singer is all different people but there is something that connects them or something like that.

The target audience for this video I would say is young adults and adults.

Artist: Muse

Song: Undisclosed Desires

Director: Jonus Euvremer

Production: Autumn/Winter 2009

Release Date: 6th November 2009

Budget: Unknown

The video was shot, in a large space, in London. The space was kept quite low key and dark in the video with only the performers back lit until the lights on the floor turned on. The place was decorated with various different props including microphones, speakers, TVs, lots of wires, some sort of mechanical device, a heart in the background and some sort of guitar mechanical player, with some of these props on tracks, its almost as if the director is trying to merge both the music and film/TV industry together. This gives it a raw feel to it. Like seeing the making of a TV Programme or a film and not the finished product.

Various different camera angles and shots are used in this video, most of the shot that I saw were WS, MS and CU of the band. Also most of the shots that are used often include some panning or zooming. Making the audience more aware of the space that they are shooting the video in.

In this video there isn’t any known special effects used, it has been kept plain and simple.

There are many elements in this video which relate the lyrics to the visual, some if the elements are the TVs in the background showing the lyrics which occurs all throughout the music video as the heart appears at the time where the lyrics say “undisclosed desires in your heart” at 3.08. The lead singer also clicks he’s fingers at in time with the beat at 0.09 and 3.42 in the video. Also, there is, the lights on the floor going on and off in time with the music throughout the video. There are time where the word from the lyrics take up the whole screen at 0.32, 0.40, 1.30 and 3.14-3.16.There are also moments where the guitars on the rotating frame co-ordinate with the music at 1.58 it is the most obvious. Also the most obvious two elements that relate the lyrics in the video is the lip-syncing and the instruments being played in time. One of the elements in the video that seemed odd was that in the beginning there are two bits of plastic with the framing on them saying “Matt Mid Shot” and “Matt Close-Up” which seemed weird to include in some of the shots at 0.17-0.19, 0.24-0.27, 0.51-0.56, 0.59-1.02 and at 2.17-2.18.

This video seems to be very original, in my opinion because I cannot see any real “borrowed” items in this video. On the other hand the video does seem to have a film/TV feel about with the speakers on tracks and them bits of plastic with “Matt Close-Up” and “Matt Mid Shot” on.

The genre in this video I would say is rock although there isn’t everything in the video that would resemble a rock video, the only part that resembles it is the band playing and maybe the colour black in there.

The video is a based on a performance style although there could be some sort of meaning behind some of the elements that are shown like the fact that band are dressed in black, white and red as that dancer is dressed in other colours, which could mean that the band see love as black, white and red but the dancer thinks that it is various other colours.

The video, I think, is very representative of the band that is very much the image that the band would want other people to see.

I would say that the target audience to the video is towards young adults and adults.

These are some of the photos that were taken while they were shooting the video.

Bibliography
www.youtube.com
www.mtv.com
www.muse.mu
iTunes Store

Purpose of Research

Researching is important for providing a background to any work that you are undertaking and gives you an understanding of the topic.

Primary Research - Primary research is when the research is done by you. This research could be done in a form of a questionnaires, interviews or focus groups. Doing primary research is very reliable as the research has been carried out by yourself.

Secondary Research - Secondary research is when you are getting information which has been done by someone else, so if you use the internet or a book, then that information has been done by someone else. This is not as reliable because it has been done by someone and because you don't know if that person does really know about the subject.